Magazines: Final index
My final index for magazines:
1) Magazines: Tatler magazine CSP
2) Advertising assessment learner response
3) Magazines: Heat magazine CSP
Audience effects theory
Audience effects theory: blog tasks 1) Write a definition of a passive audience: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an active audience: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory: This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 4) Write down a media product (e.g. TV show, newspaper or video game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/grat...
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