Advertising assessment learner response

 Advertising assessment learner response: blog tasks


1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: this is a very strong assessment with the potential to go even higher. Well done! Really good knowledge of the CSPs.
EBI: -make sure references to the CSPs are detailed and accurate.
- to push onto a grade 7+, we need to work on more sophisticated aspects of terminology such as intertextuality.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1:  2 marks
Q2:  8 marks
Q3:  4 marks
Q4: 7 marks

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

- Specialist terminology is used appropriately and effectively throughout.
- Excellent knowledge and understanding of contexts and their influence on media
products and processes, demonstrated by consistently effective explanations of
how contexts are reflected in advertisements.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

- Chuka Umanna is a black MP and he inspires audiences to follow his actions (subvert)
- it reinforces some black stereotypes with performance e.g. Lady Leshurr.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

- Roman holiday ( Audrey Hepburn) - intertextuality
- Breakfast at Tiffany's intertextuality
- Genre- romance- 1950s Hollywood movies

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