Jaspreet gcse media blog

Film Industry: Marvel Cinematic Universe blog tasks Read  this BBC article on the Marvel Cinematic Universe  and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 2) How much money have the MCU films made in total according to this article? More than 18.2 billion dollars 3) Why did Marvel create the Avengers films? To bring all the characters together 4) Who owns the rights to Spider man and why is the character now appearing in Marvel films? Sony bought them for $7 million and it is the most successful character in the film industry. 5) Which company owns the rights to the Fantastic Four and the X-Men? 20th century fox but marvel expects to regain the rights as of the merger between Disney and fox. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Plans for several new Marvel TV series, including one based on

  Ownership and control: blog task 1) Why did Facebook buy Instagram for $1bn? To gain profit because Instagram is a competitive social network and a high revenue and also Facebook was afraid of their popularity causing rival bids. 2) What are the benefits for media companies of vertical integration? The benefits are: a higher profit, greater economies of scale, low costs and decreased quality concerns. 3) What are the benefits for media companies of horizontal integration? Reduced competition,  revenue growth, increase in profit and creative control. 4) What is a subsidiary? A smaller company that is owned by a larger company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Coca cola and Pepsi- by bundling all market spend on a single brand, while driving greater penetration and trial of the product sub- brand. Disney and Marvel- publishing, licensing and creative and product development Sony and Sp

Audience effects theory: blog tasks 1) Write a definition of a  passive  audience:   This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: this is a very strong first assessment in media Q5 is particularly impressive with excellent focus on the question. EBI - avoid repetition and keep working on your unseen text analysis  (Q1) so we can write in more detail with specific reference to the text, also consider a variety of different connotations. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1 : 1 mark Q2: 1 mark Q3 : 5 marks Q4: 2 marks Q5: 6 marks Q6: 4 marks 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. - Q5 because I revised mise-en-scene and camera shots and I could explain it using the correct media terminology. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with t

  1) What is the preferred reading of a media text? How the producer wants the audience to view the media text 2) What is the oppositional reading of a media text? When the audience rejects the preferred reading, and creates their own meaning for the text. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? It shows hat the thought of teenagers immediately links to violence and drug misuse. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because many young people don't feel the same way since they aren't like the way that they are described and they might think that the preferred reading is stereotypical. Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. I think that this McDonald's advert shows that the preferred reading f