Denotation and connotation

Denotation & Connotation blog tasks: advert analysis

Denotation:

There is a boy, who is sitting in a chair. There is also a hut and trees in the background.

Connotation:

The boy in the advert looks upset about something and since there are huts in the background, it suggests that the boy lives in a poor environment which connotes that he is living in poverty. Additionally, the boy is wearing dirty clothes, which suggests he hasn't showered or changed clothes in days.

Analysis:

The dirty clothes show that they don't have a high supply of water, which is why they are advertising as of the sign that says 'water aid' . Furthermore, in the background, you can also see very dry land and no sign of water whatsoever. The dryness in the area also suggests dehydration, not only for the boy, but also for the environment, which means that, unless it rains, the trees will eventually die and so will all the people living there.  

Denotation:

In this advert, you can see a man being punched on the face. There is also cars painted onto the mans face and the other man's hand.

Connotation:

In this advert, the man is being punched in the face, which connotes violence and links to people being violent. The colours used to paint the cars on the bodies are the same colours as the colours used  in the entire advert, which shows that they are sticking to one colour theme, that makes the main image/ main point of the image stand out.

Analysis:

The fact that the man in being punched in the face shows what a car crash turns out to be like and they both link as when the fist hits the face, the car hits the other car. This shows that no matter what happens, someone gets hurt inside the car or outside. This proves the whole point of the advert which displays that violence is never the answer and no matter how much you use it, it always has a negative effect on people and demonstrates the lesson that has to be learned.