Tatler CSP case study
Tatler: case study blog tasks
Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
They say that it is fabulously targeted towards rich people.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Female- 73%
ABC1- 83%
Average age- 41
- It is mainly targeted towards women and adults who are rich and fancy.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
£843 million spent on fashion in the past year, 93% of Tatler readers own designer fashion. They often buy fashion products after seeing them advertised in magazines and they think highly/ have high expectations when it comes to fashion.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
They have annual guides and supplements and it mainly fits into the hobbies of people e.g. fashion and beauty.
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
2) How do the cover lines appeal to the Tatler target audience?
The cover lines talk about more posh subjects as it is targeted to adults and connote a link to women's hobbies e.g. romance, fashion etc. They also talk about British establishment "Westminster web", which connotes power and shows that the magazine is targeted towards the upper class that have power and influence over Britain.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme is green, black and white, which suggests that it is a natural, upper-class, stylish and sophisticated colour scheme.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
£843 million spent on fashion in the past year, 93% of Tatler readers own designer fashion. They often buy fashion products after seeing them advertised in magazines and they think highly/ have high expectations when it comes to fashion.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
They have annual guides and supplements and it mainly fits into the hobbies of people e.g. fashion and beauty.
Media language
There is serif used for the title/heading, which is the name of the magazine and it makes it stand out at the top and gives it a modern feel. However, they used sans serif for everything else, for example all the cover lines are made like this to appear more sleek and traditional.
The cover lines talk about more posh subjects as it is targeted to adults and connote a link to women's hobbies e.g. romance, fashion etc. They also talk about British establishment "Westminster web", which connotes power and shows that the magazine is targeted towards the upper class that have power and influence over Britain.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme is green, black and white, which suggests that it is a natural, upper-class, stylish and sophisticated colour scheme.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
The central image subverts stereotypes of British upper-class, reinforces gender stereotypes as of the idea that women model for magazines as it is their job but men don't have to. It also shows this as of the costume colour that is pink, which is shown as a feminine colour from society and there is perfect makeup done and hair done. Also the jewellery the model is wearing showcases wealthy lifestyles.
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Boris Johnson's brother Max- he is rich and classy a he is related to the former prime minister and they include the royal family as Tatler loves British royals.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines are written in sans serif and it suggests that Britain is modern, sleek and up to date. Additionally, it shows the power and influence rich people have over Britain, a posh country.
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
4) Are there any stereotypes being reinforced or subverted? How? Why?
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The middle to lower class because they aren't seen as posh, rich and powerful as of society's attitudes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
It shows that the magazine assumes a high level of income and an elitist attitude that could offend people of other classes and the magazine is bias due to class difference.
3) What audience groups might be offended or insulted by the front cover of Tatler?
The audience groups that might find the cover offensive are the middle to lower class because they are clearly not featured in the magazine at all and might not be as posh and rich as the people it is targeted towards are because they might think the magazine is being bias because of their financial statuses.
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Rich people are represented as upperclassmen, posh and powerful.
There are gender stereotypes being reinforced as it is targeted at women instead of both women and men so it shows inequality and subverts stereotypes of British upper-class people.
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The middle to lower class because they aren't seen as posh, rich and powerful as of society's attitudes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
It shows that the magazine assumes a high level of income and an elitist attitude that could offend people of other classes and the magazine is bias due to class difference.
3) What audience groups might be offended or insulted by the front cover of Tatler?
The audience groups that might find the cover offensive are the middle to lower class because they are clearly not featured in the magazine at all and might not be as posh and rich as the people it is targeted towards are because they might think the magazine is being bias because of their financial statuses.
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
The people regularly featured in most of Tatler magazine's covers are women as the central images of the covers. From Emma Roberts to Rita Ora, these magazines are mainly focusing on the subjects of fashion and beauty and this is why it reinforces stereotypes as it is targeted towards women.
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