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Showing posts from February, 2024

Advertising assessment learner response

  Advertising assessment learner response: blog tasks 1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: this is a very strong assessment with the potential to go even higher. Well done! Really good knowledge of the CSPs. EBI: -make sure references to the CSPs are detailed and accurate. - to push onto a grade 7+, we need to work on more sophisticated aspects of terminology such as intertextuality. 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1:  2 marks Q2:  8 marks Q3:  4 marks Q4: 7 marks 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  - Specialist terminology is used appropriately and effectively throughout. -  Excellent knowledge and understanding of contexts and their influence on media products and processes, demonstrated b

Advertising & Marketing: Final index

  Advertising & Marketing: Final index 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign 

Represent NHS Blood & Transplant campaign

  Represent NHS Blood & Transplant campaign: blog tasks Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community?  to provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent

Galaxy advert CSP

  Galaxy 'Chauffeur' advert: blog tasks Re-watch the Galaxy advert above then answer the questions below: 1) What  key conventions  of TV advertising can you find in the Galaxy advert? Intertextuality and nostalgia 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The whole theme of the advert is luxury and fanciness so it shows the audience the richness of the chocolate and why people should by it as of it's exquisite taste. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? Audrey Hepburn was a British actress and Galaxy chose her as she represents heritage, classiness and elegance, so from a strategic point of view, 4) What is intertextuality? When one media text refers to or suggests another media text. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actor