Heat: case study blog tasks
Heat case study: blog tasks
Work through the following tasks and questions to build a detailed case study for Heat - 21-27 November 2020. This will give you plenty of background information to use in an exam question on magazines.
1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
- a unique, quality experience from lever A-list access shoots no other magazine could pull of to celeb news.
- helps readers navigate the tricky world of TV and streaming
- promises style for everybody, no matter what shape or size you may be.
They ensure heat readers are always in the know and give them conversation- starters they can show off about to their mates down the pub.
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
Their team of experts curate hundreds of hours of entertainment to let readers know the hottest things to watch on TV, the most exciting upcoming movies (and the stories behind the scenes), the big new books that everyone is going to be reading.
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
A bunch of telly addicts, movie buffs and oh-so-high-brow celeb experts who’ll always find the funny wherever it’s hiding. Shareable, snackable and highly addictive; heatworld’s news and reviews mean users never get FOMO. From the annual Secret Crush and the star-studded Unmissables Awards poll to Facebook Live takeovers, readers are engaging with us more than ever.
Media language
1) How are the cover lines written to make the audience want to buy the magazine?
The cover lines are written in sans-serif to appear more modern and up to date. Some of the writing is also written in serif such as the word "heat" and "posh" just to make it looks more posh than it seems.
2) What are the connotations of the Heat colour scheme on this particular front cover?
The colour scheme shows the colour bright yellow, standing out to grab the reader's attention, white to look try and seem classy and sophisticated and the bright pink is usually known as a feminine colour due to the attitudes of society so this reinforces women's stereotypes and suggests that it is targetedtowards a female audience.
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
There are many images used to create an image in the reader's mind as to which stories are which and there are some shots taken by the paparazzi that are unwanted by the celebrity and it shows the reality of their lives.
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
Heat uses sans serif to make it look more modern and bold and it also uses serif to appear posh with the use of the royal family included too.
Media Representations
1) What type of celebrities appear on the front cover of Heat? List them here.
Charlotte Crosby, Meghan Markle, Khloe Kardashian etc - they all are rich and famous celebs.
2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Famous celebrities are usually presented as rich and wealthy, which is a positive thing as they have power and control but you could argue that their richness and wealth causes them to appear spoiled sometimes as well, which then forms a negative view about them from the audience along with the fact that it reinforces stereotypes.
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
Women are represented as glamorous beings, who strive to look perfect in front of a camera. They also talk about beauty, fashion, celeb news and gossip, which links to women and reinforces stereotypes especially since most of the central images of the magazine covers are images of women.
4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
Tatler magazine is targeted towards more of an upper class audience, represented as rich, posh, wealthy and sophisticated. However, Heat is more towards the middle class audience as it is more relatable and gives celebrity news and gossip without making the audience feel like they have less power than the upper class society and they don't find it in any way offensive as it describes that everything portrayed on social media is not always the truth or close to reality, which makes this magazine more fun and relatable to read about.
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