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Gender representation in advertising

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  Gender representation in advertising: blog tasks 1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  This advert suggests that women can only be happy with cleaning products and things that are linked to cleaning. This shows that people think of women as housewives and it shows that even for Christmas, women would want these products as their Christmas gifts. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. This advertisement shows that ...

Summer Project: coursework planning

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  Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1:  Innocent example 2: Innocent example 3:  Answer the following questions: 1) What is the  unique selling point  of the product?  They are supposedly   healthy  drinks with many different flavours. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and ...

Daily Mirror- language and representations

  Language 1) Write the definition of the following key language for newspaper front pages ( you may want to add an example for each from our Daily Mirror CSP ) : Masthead: name of the paper ( Daily Mirror ) Pug: an advert for other features in the newspaper ( corrie ) Splash Head: the main story on the front page ( Gary Lineker ) Slogan: key phrase used in advertising ( Newspaper of the year ) Dateline: the date the paper was published ( Monday March 13th 2023 ) Byline: the name of the writer of the story ( Nicola Methven ) Standfirst: introductory paragraph of a story ( compromise deal ) 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. Get in! Get out! = headline Main story= In March 2023, Gary Lineker compared the language used to launch a government asylum seeker policy to 1930s Germany and the Nazis describing the scheme as "immeasurably cruel", resulting in the BBC briefly suspend...

Galaxy advert CSP

  Galaxy 'Chauffeur' advert: blog tasks Re-watch the Galaxy advert above then answer the questions below: 1) What  key conventions  of TV advertising can you find in the Galaxy advert? Intertextuality and nostalgia 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The whole theme of the advert is luxury and fanciness so it shows the audience the richness of the chocolate and why people should by it as of it's exquisite taste. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? Audrey Hepburn was a British actress and Galaxy chose her as she represents heritage, classiness and elegance, so from a strategic point of view, 4) What is intertextuality? When one media text refers to or suggests another media text. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lig...

Advertising & Marketing: Final index

  Advertising & Marketing: Final index 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign