Daily Mirror- language and representations

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: name of the paper (Daily Mirror)
Pug: an advert for other features in the newspaper (corrie)
Splash Head: the main story on the front page (Gary Lineker)
Slogan: key phrase used in advertising (Newspaper of the year)
Dateline: the date the paper was published (Monday March 13th 2023)
Byline: the name of the writer of the story (Nicola Methven)
Standfirst: introductory paragraph of a story (compromise deal)

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.

Get in! Get out! = headline
Main story= In March 2023, Gary Lineker compared the language used to launch a government asylum seeker policy to 1930s Germany and the Nazis describing the scheme as "immeasurably cruel", resulting in the BBC briefly suspending him.

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

the smaller celebrity story that is also featured in the newspaper but is not as important as the main story- it shows a bit of celebrity gossip which links to how the Daily Mirror is a tabloid newspaper.

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

it has a pug featuring celeb gossip, which is included in a tabloid as well as a cheap price for their working class audience, along with sans serif font, which gives a stylishly simplistic, minimal, modern, friendly and less formal feel, linking to their working to middle class audience as well.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

It is a fair balance as there are not to many images, a few headlines and a bit of text, which contrasts the imbalanced front page of the Times.

Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

Labour party - they show that they are against the BBC who support the conservative party

2) How does the Daily Mirror represent Gary Lineker in the CSP pages? Why do you think they present him in this way?

they present him as a "star" to "infuriate Tories" meaning to infuriate the conservative party as he is making a huge comeback

3) How is the BBC Chairman Richard Sharp represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Sharp on the inside page. Give detailed answers with evidence from the CSP pages.

He is shown as a rich member of the upper class who "owns a $50 million mansion" that includes a "super basement with a pool" in order to emphasise his wealth and they also use serif font to do so to make him look classy, formal and stylish, to make the working to middle class audience oppose him and not admire or idolise this man and be against him due to his insane wealth and his contribution to the conservative party as a previous boss to Rishi Sunak.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

They are told to "get out" by the Daily Mirror due to their lack of impartiality and are presented as the rivals who are morally wrong as they want to "pick and choose when to be impartial" mentioning how they are unfair when it comes to the Gary Lineker situation and when they are not fully supported but when they are they become fair again.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

The apprentice star, Lord Sugar is seen to be the "most vocal" as he posts a tweet of Jeremy Corbyn sitting next to Adolf Hitler, in support of the Labour party as a billionaire- this reinforces traditional gender stereotypes of men being successful billionaires and being vocal and confident as they were seen as the superior gender.

Baroness Brady, an "advisor" on the apprentice is seen as a conservative peer and a rival- this shows that she is inferior as she is only an advisor as they don't mention her being a conservative candidate for the mayor of London, subverting the traditionally inferior role of women compared to men.


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