Advertising & Marketing: Final index

 Advertising & Marketing: Final index

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Audience effects theory

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Audience effects theory: blog tasks 1) Write a definition of a  passive  audience:   This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/grat...
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His Dark Materials: Language and Representation blog tasks

  His Dark Materials: Language and Representation blog tasks Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound: There was a lot of non-diegetic music creating drama and tension, especially during the chase scene. There were also many close-up shots signifying power and dominance as well as over-the-shoulder shots representing the conversation taking place between the kids and the two different sides of the worlds. Additionally, during the fight seen, there was a lot of fast-paced editing and high angle drone shots suggesting suspense. Mise-en-scene: The settings of the cave and the abandoned city of two worlds fits ...
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Ownership and Control

  Ownership and control: blog task 1) Why did Facebook buy Instagram for $1bn? To gain profit because Instagram is a competitive social network and a high revenue and also Facebook was afraid of their popularity causing rival bids. 2) What are the benefits for media companies of vertical integration? The benefits are: a higher profit, greater economies of scale, low costs and decreased quality concerns. 3) What are the benefits for media companies of horizontal integration? Reduced competition,  revenue growth, increase in profit and creative control. 4) What is a subsidiary? A smaller company that is owned by a larger company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Coca cola and Pepsi- by bundling all market spend on a single brand, while driving greater penetration and trial of the product sub- brand. Disney and Marvel- publishing, licensing and creative and product development So...
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