Introduction to OSP: Influencers blog tasks

 Introduction to OSP: Influencers blog tasks



1) What years did YouTube, Twitter and Instagram launch?

YouTube in 2005, Twitter in 2006, and in 2010, Instagram

2) What is the definition of an influencer?

social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives. 

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours.

4) How big is the influencer industry according to the article?

By the end of 2019, the influencer marketing industry was worth some $8bn a year so it is very big.

5) What are the problems associated with being an influencer?

There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always seeking to increase your follower count to drive up revenues. But arguably the toughest part, is negotiating payment in a crowded market. 

6) Why is it suggested that audiences actually like being sold products by influencers?

They count how many followers and likes the influencer has as everything online is now quantifiable so things like engagement with followers and their online portrayal are the things they base their opinions on and if they like the person they will trust and want to buy their products.

7) What representation of beauty is often found on Instagram or other influencer sites?

It is thought to owe its existence partly to the growth of cosmetic procedures, but also to the popularity of Instagram filters, which tweaks images to give a thinner face, bigger lips, smoother skin, larger eyes, and slimmer legs. Professional photos have long been airbrushed; now aspiring influencers can do it at home too.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I think influencers impact societal actions and the actions we take in our daily lives as well out of inspiration, which can positively influence the audience. However, they can also introduce an increase in change of how others live based on their opinions and not of their own beliefs. For example, influencers might reinforce gender stereotypes of the expectations of women and their image and traditional beliefs about their looks being the most important thing about them. Although this may be the case, there is a range of different influencers who share their differences and unite to positively spread messages and also create diversity in our society by sharing the beauty of everyone's differences.





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