Kim Kardashian: Hollywood CSP - blog tasks

 Kim Kardashian: Hollywood CSP - blog tasks


Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?

The objective is to become Kim's "bestie" as an A-list celebrity

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

An A-list is the highest level a celebrity can reach with their fame and it's important as the game creator is an A-list celebrity wanted everyone to be like her.

3) What is the narrative or story line of Kim Kardashian: Hollywood? Where is it set?

It lets the character play a lot of tasks in order to slowly be able to reach the level of talking to Kim and slowly becoming her best friend which is the overall aim of the game.

4) What characters can you play as? What characters appear in the game?
 
You can play a diverse range of characters that provide both genders that face Kim Kardashian and Willow Pape in the game

5) What activities does your character get up to in the game? 

They do tasks like flirting with other characters, hiring a manager and doing photo shoots as well as committing to arguments with Willow Pape which make you more popular with the paparazzi and they all contribute to you impressing Kim.


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful. 

2) What representations of race, ethnicity or sexuality can be found in the game?

the game has been praised for its representation of race, ethnicity and sexuality – with the game offering a diverse range of characters.

3) How does the game both reinforce and subvert stereotypes in the media?

It reinforces the way players should look based on their characters and their celebrity looking outfits that attract fame but it also subverts the purpose of celebrity by showcasing fame to be something to aspire without any talent or ability.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

celebrity is represented as something to aspire to even without an obvious talent or ability.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

People may believe they are wrongfully showcasing the appearance of a celebrity as they are hiding the true power a celebrity holds which is their talent.


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

Mainly aspirers as of psycographics, you could also say some mainstreamers but they mainly have a female target audience which varies withing younger ages.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

  1. Diversion, escapism or entertainment – escaping from normal life.
  2. Personal relationships – fulfils their need for companionship. This is particularly true of social media products, online gaming and online communities. It can also apply to audiences developing an affection for certain stars or characters.  
  3. Personal identity - seeing your own lifestyle, interests or ambitions reflected in a media product; reinforcing your own identity.
  4. Surveillance – using media to find out about the world around them. Also it is possible to say that it somewhat negatively teaches young girls to dress and act in certain ways which may exploit them and their characters.

3) Why is the game so addictive for audiences?

Because it is enjoyable as it provides the vicarious pleasure of meeting a celebrity that isn't a usual experience.

Read this article by James Liu in Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

because he believes it is well-designed as it merges its mechanics and aesthetics together pretty well.

5) What does James Liu suggest is the reason players keep coming back to the game?

 Hollywood has good retention because it doesn't break emergence.

he also says, There are multiple business factors that make Hollywood a successful game in terms of user acquisition.

  • Branding. Kim is a major brand-name. Her star power gives the game a significant advantage. Most games are launched without much awareness or discovery and must fight to rise above the noise of the internet. In this case, Kim has a curated and sustained following which allows this game to have a significant advantage in visibility.
  • Publishing. Glu Mobile is a publishing titan in the mobile world. They have a very large network of quality users that play their games. With today's metrics and user tracking tools, they can easily migrate users between games and give themselves a strong download burst without heavy UA costs from banner ads or incentivized downloads.
  • Placement. Both Kim and Glu are powerful and trusted names. This gives them a significant advantage when approaching various store fronts like Apple or Google. Strong brands will give Apple more confidence that the game won't do anything that will negatively effect their iDevice user base.


Industries

1) How much did Kim Kardashian: Hollywood cost to download?

It is free to download

2) How did the game make money?

The game made money through in-app purchases and subscriptions

3) What subscriptions were available in Kim Kardashian: Hollywood?

Gold- £49.99
Silver- £19.99
Bronze- £4.99

4) How was Kim Kardashian: Hollywood marketed and promoted?

Marketed through Kim's online presence as people/ players were attracted to her star power and also it was promoted on an episode of the Kardashians TV show on Hulu and also through advertising of the game with Kim K in the advert.

5) How does Kim Kardashian: Hollywood use media convergence and synergy to cross-promote both the game and the wider Kardashian brand? You might want to look back at your work on Kardashian and Rashford for the OSP topic here.

The game: TV Show and social media channels are referenced in game.  Player encouraged to engage online and gain bonus items for sharing on Facebook etc.

Social media: Game appears on Kim’s actual social media platforms. Also, need to tweet in game.

TV Show: Game appears on Keeping Up with the Kardashians episodes.  TV Show is also referenced in game.

This is also a good example of intertextuality.

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