Tatler: case study blog tasks Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? They say that it is fabulously targeted towards rich people. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Female- 73% ABC1- 83% Average age- 41 - It is mainly targeted towards women and adults who are rich and fancy. 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? £843 million spent on fashion in the past year, 93% of Tatler readers own designer fashion. They often buy fashion products after seeing them advertised in magazines and they think highly/ have high expectations when it co...
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