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Showing posts from January, 2024

OMO advert CSP blog tasks

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  OMO advert: blog tasks 1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In most adverts in the 1950s, women were presented as housewives and mothers. They were told to behave in certain ways and follow certain expectations. Additionally, women were expected to not only behave in certain ways but look in certain ways; they were expected to wear makeup and look nice and well- presented whilst fulfilling their jobs as housewives and mothers. Lastly, women were expected to be happy as housewives and mothers since world war 2 was finished and over with and they could go back to their normalised stereotypical lives. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message uses rhyming words to emphasise their point on ...

January assessment learner response

  Your learner response is as follows: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW- This is a very solid assessment with clear potential to go higher. I can see you have revised so now it is about developing exam technique to open up the top levels. EBI- revise media codes and vertical integration - for q6, you need detailed and specific reference to the CSPs. I have an example answer on the blog that will demonstrate this. 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 1 Q2: 0 - need to revise media codes Q3: 5 - need to include stereotypes from the 1940s (wartime). Q4: 1 - need to revise vertical integration benefits. Q5: 2 Q6: 9 - need more specific references and examples from the CSPs. Where you didn't achieve full marks, write  WHY  you think you m...

Gender representation in advertising

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  Gender representation in advertising: blog tasks 1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  This advert suggests that women can only be happy with cleaning products and things that are linked to cleaning. This shows that people think of women as housewives and it shows that even for Christmas, women would want these products as their Christmas gifts. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. This advertisement shows that ...

Advertising: Key conventions

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  Introduction to advertising: blog task  Look at this Skittles advert: Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The slogan- the slogan is a use of persuasive technique as it is commanding the audience to buy the product and it is an imperative. Additionally it links with the colour scheme, since it is a rainbow theme. Setting/ colour scheme- the background is a picture of the sky which is purposeful because the colour scheme, which is rainbow colours, links to rainbows, which are presented in the sky. Additionally the rainbow colour scheme is specifically shown as a playful choice of colour as it is branding the colours of the actual product (skittles are rainbow colours). Pictures of the prod...