January assessment learner response

 

Your learner response is as follows:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- This is a very solid assessment with clear potential to go higher. I can see you have revised so now it is about developing exam technique to open up the top levels.

EBI- revise media codes and vertical integration - for q6, you need detailed and specific reference to the CSPs. I have an example answer on the blog that will demonstrate this.

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1: 1
Q2: 0 - need to revise media codes
Q3: 5 - need to include stereotypes from the 1940s (wartime).
Q4: 1 - need to revise vertical integration benefits.
Q5: 2
Q6: 9 - need more specific references and examples from the CSPs.

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

Preferred- they want the audience to join the war production committee. 
Oppositional- some men from wartime would disagree because they believe that women should be housewives.

The rolling up of the sleeves has connotations of getting ‘stuck in’ and

ready for hard work and action. Her tied back hair also connotes taking

her job more seriously than her appearance.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

VERTICAL INTEGRATION: when one conglomerate owns different companies in the same chain of production.

This is good revision as the terminology could come up in exams and the benefits of vertical integration are that

there is more profit for the parent company and more control over the creative process.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

Black Widow as a Hollywood blockbuster cost $200m to make – far more than independent films. However, due to the impact of COVID-19 on cinemas and the film industry, the film only made $379m at the box office – much lower than similar Marvel films that usually make around $1 billion at the worldwide box office.

The importance of franchises and star power in Hollywood blockbusters. Big names are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a film receives, star power ensures a degree of box office success and the Marvel franchise has a huge existing audience ready to watch the next film.

The importance of marketing a blockbuster film worldwide is clearly demonstrated by the massive Black Widow marketing campaign across billboards, YouTube and social media. There were also interviews with the big stars across Zoom and lots of video content and teaser trailers produced by Disney and Marvel.

Partnerships are important in the marketing of all films and I, Daniel Blake was promoted in partnership with Trinity Mirror (newspaper group). The Daily Mirror newspaper supports the Labour Party and therefore would agree with the main message of Ken Loach’s film.

I, Daniel Blake does not offer star power in the way Marvel and Disney can but Ken Loach is a star director in the independent cinema world with 50+ years of making hard-hitting political films.