Daily Mirror- audience and industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.

working to middle class members of society (C1, C2, DE), around 55% of their audience is aged over 65 as mostly only the elderly read paper newspapers nowadays, mostly in the mainstream, retired and strugglers psycographic categories.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

because they portray many of the wealthy stars as rivals against the working to middle class as they show off their rich backgrounds as members of the upper class.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

they provide diversion through the celebrity gossip they provide as a tabloid newspaper.

4) Why are print newspapers generally read by older audiences?

Because of modern advances in technology, which younger age groups usually prefer reading the news from as it is free online and more convenient for the audience as well as a lack of interest in the news in youngsters.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

it has a pug featuring celeb gossip, which is included in a tabloid as well as a cheap price for their working class audience, along with sans serif font, which gives a stylishly simplistic, minimal, modern, friendly and less formal feel, linking to their working to middle class audience as well.


Industries

1) What company owns the Daily Mirror and why are they struggling? 

it is owned by Reach, which used to be called Trinity Mirror- they are struggling due to the rise of the internet negatively impacting and decreasing their sales, which are mainly to elder customers.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Pippa Crerar, then the political editor at the Daily Mirror, said that she was first told of breaches of COVID-19 regulations involving the Conservative Party in January 2021, but was unable to get the story "over the line".

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now, causing them to struggle with sales.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

To combat falling print revenues, the The Daily Mirror has:
  • Created the mirror.co.uk website and social media accounts on all the major sites.
  • The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles. Free providers make money from advertising but this is usually a very small amount of money.
  • Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement.
  • Reach's social media strategy backfired when Facebook changed its algorithm to deprioritise news content from sites like the Mirror and its revenue dropped sharply.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

  • Elite nations and people: which country has the event happened in? Does the story concern well-known people? - It is located in Britain and concerns British celebrities mentioned such as Lord Sugar and Baroness Brady.
  • Negativity: Is it bad news? Bad news tends to get more focus as it’s more sensational/ attention grabbing. - this is controversial as Lineker's comeback would be positive for the Labour supporters who are on his side but negative for the BBC and conservatives who are against him.
  • Continuity: has this story already been defined as news? - yes as it happened in 2023 but also there are many other stories regarding Gary Lineker that date to the present.
  • Immediacy: has it happened recently? - It has happened in recent years as the story was published in March of 2023.
  • Familiarity: is it culturally close to us in Britain? - yes as it concerns the Labour party and Conservative party in Britain and their strong rivalry.


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