Introduction to OSP: Influencers blog tasks
Introduction to OSP: Influencers blog tasks Read this article in The Week magazine on the rise of social media influencers and answer the following questions: 1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year so it is very big. 5) What are the pro...