Preliminary Exercise Learner Response

 Preliminary Exercise Learner Response blog tasks:


1) Type up your teacher's feedback in full. If you've received your feedback via email, you can simply cut and paste it from the email into your blog.

WWW: Excellent planning on your blog – fully completed for the preliminary exercise. Although the video isn’t posted to your blog I was able to mark the video file in your folder on Media Shared (you can now upload it to YouTube and add it to your blog – it should work now). My immediate reaction is that this is more like one of the real coursework adverts rather than a preliminary exercise! There is clearly excellent planning behind this, the editing communicates meaning really clearly and you develop your character even though it’s only a short advert. The music works perfectly (both tracks) and the costume change is well thought out in terms of colour and mood. I also really like the voiceover at the end – it sounds professional and the slogan is fantastic. This could definitely be one of your coursework adverts except for one critical element…

EBI: …it’s in portrait! You absolutely must film in landscape as the brief is clear that it is a TV advert and therefore to be broadcast on a normal TV channel. Unfortunately that means you’ll need to re-shoot this advert if you want to use the concept for your real coursework but on the plus side you can use the experience to shoot a few extra shots and fix anything that didn’t quite work the first time. Things like the voiceover will be find to use for the real adverts too (you can use the same voiceover for both so that’s already done). One other bit of feedback – I would look again at the font you are using for the text on screen as it doesn’t really fit the Vita Coco brand. Try and find a similar font to the carton for the text on screen – I think it will make a real difference.

LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision.

2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write two WWW bullet points (What Went Well) and two EBI bullet points (Even Better If) for your preliminary exercise. 

  • WWW: I think the idea of the advert and the modelling of the drink was well thought out and turned out nicely due to the mood change of my character before and after consuming the drink.
  • WWW: I think the last ending and close up shot of the product looks really nice and the voiceover with the slogan goes well with the advert.
  • EBI: I originally wasn't sure about the music but after I think it played well with the advert but for the real one, I could find better sounds and control the volume better as it seems a little messy in this one.
  • EBI: I need to create the advert in landscape rather than portrait to make it look better and actually fit in the screen fully.

3) What have you learned from the preliminary exercise that will help you in the actual coursework project? List three things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be specific.

  1. Carefully edit- especially with the sound track, I need to control the volume better
  2. Filming landscape rather than portrait is important as it will look and fit better in the screen
  3. Maybe make it more clearer of the character's emotions.

4) Complete any learner response tasks or questions from your teacher. 

I am going to choose to do the two video adverts as I think I will produce them better due to experience from the prelim exercise and the knowledge I gained from it to think about for my real adverts. I also don't have much experience in creating a print advert and I want to achieve top grades in media, so I want to choose the advert that will get me a higher grade in my GCSE.

Comments

Post a Comment

Popular posts from this blog

Advertising & Marketing: Final index

  Advertising & Marketing: Final index 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign 
Read more

Tatler CSP case study

Image
  Tatler: case study blog tasks Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? They say that it is fabulously targeted towards rich people. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Female- 73% ABC1- 83% Average age- 41 - It is mainly targeted towards women and adults who are rich and fancy. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £843 million spent on fashion in the past year, 93% of Tatler readers own designer fashion. They often buy fashion products after seeing them advertised in magazines and they think highly/ have high expectations when it co...
Read more

Audience effects theory

Image
Audience effects theory: blog tasks 1) Write a definition of a  passive  audience:   This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/grat...
Read more