Coursework preliminary exercise planning

 Initial tasks: planning


1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.

Statement of intent: 100 words explaining what you plan to make.
Example statement of intent [147 words]: 
I plan to make a 30 second advert about a student struggling in school due to tiredness and behaviour issues who is helped by their rehydrating health drink. The beginning of the advert will have a montage editing sequence of different issues that the student is having with a soundtrack that fits a negative overall mood. My character will be in school uniform that is deliberately messed up to help communicate the struggles the student is experiencing.
The middle of the advert will involve the character discovering the product with close-up shots of the product (pack shot) and also the character drinking the product. The advert will then end with the character alert, in perfect uniform and answering a question in class and being successful. The final seconds will have a logo and slogan of the health drink with a voiceover saying the product name and slogan. [147 words] 

MY 100 WORDS:

In my 30 second advert, I will have a student who comes home from school extremely tired and feeling moody, low and lazy until he discovers a drink on his kitchen table (coconut water). There will also be a few close up shots and over the shoulder shots while he realises that the health drink is there. Then, there will be a pack shot of him trying the drink and he will end up enjoying it. When he goes to his room after this, his mood lightens up automatically after consuming the drink and he is feeling much more excited and enthusiastic. 

Due to this, he reacts much more politely and happily to his family members when going out as he gets a text from his friends to go to a party. He quickly gets ready, looking and feeling amazing and leaves the house to go meet his friends, while living in the moment. There are also going to be many match on action shots with him entering and leaving the house in two different moods, comparing his behavior before having the coconut water and after and its effect on him.

SLOGAN: Stay fresh and live in the moment!

2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the BBC Writers' Room and click on Script Library. These will not be advert scripts but the layout will be the same.

ESTABLISHING SHOT OF FRONT DOOR/ ENTRANCE 
DOOR IS UNLOCKED AND CHARACTER WALKS IN SLAMMING IT SHUT BEHIND HIM
ANGLE SWITCH (MATCH ON ACTION) HE GOES INTO HIS ROOM TO CHANGE
AFTER HE CHANGES, HE OPENS HER DOOR, SIGHS SLIGHTLY AND WALKS TO THE KITCHEN
CHARACTER SEES PRODUCT IN THE FRIDGE
SHOTS OF CHARACTER GETTING IT OUT OF THE FRIDGE AND PLACING IT OPN  THE COUNTER
MEDIUM CLOSE UP OF HIM GETTING A GLASS OUT TO POUR IT IN
PACK SHOT OF CHARACTER DRINKING THE PRODUCT
CHARACTER FEELS MORE EXCITED AND GETS AN ALERT5 ON HIS PHONE
HE GETS A TEXT MESSAGE FROM HIS FRIENDS AND THEY WANT TO GO TO A PARTY
CLOSE UP OF THE PHONE
HE REPLIES SAYING YES AND STARTS GETTING READY
HE FEELS MORE ENTHUSIASTIC AND HAPPILY SAYS BYE TO HIS FAMILY MEMBERS 
ESTABLISHING SHOT OF THE FRONT DOOR/ENTRANCE
HE LEAVES IN A COMPLETELY DIFFERENT MOOD.

3) Casting: Who will be in your preliminary exercise advert?

My cousin will play the role of the student (main character) in the advert.

4) Plan your locations: Where you will film your preliminary exercise? (You can film off-site if you wish to do this for homework - this is what we would strongly recommend). Important note: You CANNOT take any students out of any other lessons OR disturb any other lessons in the school. If you wish to film in-school then you will need to film with Mr Ray supervising or after school with a Media teacher present. 

My house

5) Write your shot list: every shot you plan to film. This needs to be far MORE shots than you will actually use in the final edited version - plan extra angles, close-ups, long shots and more. You can find an example shot list here. This is for a narrative film but the layout will be the same. 

1. opening scene/ entrance
2. 3 or 4 shots of the entrance into the house from different angles and while they take shoes off and bag off
3. Shot of them going into their room
4. Shot, slight pan movement when they leave their room as the camera follows them
5. 2 different angles of them in the kitchen and their entrance/exit.
6. Over the shoulder shot of product + close up of product
7. Pack shot of them drinking the product
8. Another over the shoulder shot and establishing shot while they go back to their room
9. Close up of phone when getting text message, close up of their face/reaction and back to phone for response to the message
10. 2 or 3 different angles of him going upstairs to get ready.
11. Establishing shot of main front door again
12. 3 or 4 different angles of him putting on him shoes
13. Final shot: Medium close up of him leaving the house in a better mood.

Comments

Post a Comment

Popular posts from this blog

Advertising & Marketing: Final index

  Advertising & Marketing: Final index 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign 
Read more

Tatler CSP case study

Image
  Tatler: case study blog tasks Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? They say that it is fabulously targeted towards rich people. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Female- 73% ABC1- 83% Average age- 41 - It is mainly targeted towards women and adults who are rich and fancy. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £843 million spent on fashion in the past year, 93% of Tatler readers own designer fashion. They often buy fashion products after seeing them advertised in magazines and they think highly/ have high expectations when it co...
Read more

Audience effects theory

Image
Audience effects theory: blog tasks 1) Write a definition of a  passive  audience:   This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/grat...
Read more