Magazines and Music Video assessment learner response

 Magazines and Music Video assessment learner response: blog tasks

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: This is close to your previous assessment on 60% and another solid set of answers. Excellent knowledge of the terminology and theory, now we need to push into the top level on analysis questions.

EBI: Revise/ practise representation questions. The mark scheme will help you with this for Q3- see the suggested answers. For Q2, a little more depth/ detail/ reference to CSP will take you towards the top level.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1:  2
Q2:  4
Q3:  3

Q4: 3

Q5: 3

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

• The choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. This is likely how the Tatler audience would like to see themselves

• The fact the cover star obscures the title of the magazine reflects how well established the

Tatler brand is – Britain’s oldest magazine is recognisable to its audience even with some of

the masthead behind the cover model

• the cover lines/masthead/main cover line create a frame for the main image, which again

focuses on the model and what she connotes.

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

• Some of the paparazzi photography is designed to make them look like ‘normal’ people so

readers can identify with them or feel closer to them.

• Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more

working class backgrounds so again creating a point of contact with a working or middle

class audience.

• Focuses on celebrities’ relationships – ‘double life’, ‘secretive star’, ‘baby daddy’, ‘Giovanna’s

heartache’ etc. Suggests these are important developments audiences want to hear the

latest on.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

• the audience might watch music videos to reinforce values and behaviour. The lead singer

seems to not care about the filming of the music video, rarely making eye contact with the

camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of

identity as they can relate to the lead singer’s both nonchalant and rock and roll

representation.

• the audience can gain a sense of identity as they recognise something of themselves or

relate in some way to the group. The band are dressed in standard teenage rock band garb

of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already

worn by them. They are not really offering a performance, it is more of a jam session with

them showing their musical prowess to their friends which is something the audience might

also do

• music videos might represent artists as role models that fans can aspire to be like thus

allowing the audience to gain a sense of identity. The band are represented as ‘everyday

lads’ with typical clothes, costumes, acne. They make eye contact with each other and look

to be having a laugh. The audience might feel they are achievable role models

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That will you try to include in your answer? 

1. The representations of the artists are they are an all girl group
2. the cultural contexts and how it reflects the diversity of music videos around the world as this is a Korean band so it shows how things are changing around the world.
3. The audience pleasures of diversion and entertainment with the music video performance and surveillance as Western audiences gain knowledge of the Korean culture, as well as personal relationships that are created with the band members with fan interaction online and lastly personal identity as fans can copy the artist looks to see their own styles reflected on the screens.