Arctic Monkeys - I Bet You Look Good On The Dancefloor

 Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks


Arctic Monkeys: Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

  • The lyrics are relatable to the audience of the same age group.
  • The video had a 1980s style feel, which older fans would enjoy as a sense of nostalgia.
  • The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

The video was shared across the internet and it became famously known and liked.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

They want their fans to focus of the creativity of their music.


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fan base?

By sharing their video on the internet for free so that people can get a taste of the real thing.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Because they wanted creative control so they didn't care about using high end technology and instead used things they were used to.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic monkeys is more authentic and and they had their own control and created original songs unlike BLACKPINK.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Dominos- they sold over 12 million copies and chose an independent record label for their own independence and control over their music.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

They are having a positive effect as of introducing new artists to the market but negative effect on the compensation paid to said artists.




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