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Coursework preliminary exercise planning

  Initial tasks: planning 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. Example statement of intent [147 words]:  I plan to make a 30 second advert about a student struggling in school due to tiredness and behaviour issues who is helped by their rehydrating health drink. The beginning of the advert will have a montage editing sequence of different issues that the student is having with a soundtrack that fits a negative overall mood. My character will be in school uniform that is deliberately messed up to help communicate the struggles the student is experiencing. The middle of the advert will involve the character discovering the product with close-up shots of the product (pack shot) and also the character drinking the product. The advert will then end with the character alert, in perfect uniform and answering a question in class and being successful. The fin
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Summer Project: coursework planning

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  Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1:  Innocent example 2: Innocent example 3:  Answer the following questions: 1) What is the  unique selling point  of the product?  They are supposedly   healthy  drinks with many different flavours. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and happy music as well as a grassy setting signifying nature, which
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End of Year 1 exam: Learner Response

End of Year 1 exam: Learner Response My total= 35/42  Grade= 8 1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). WWW - This is a hugely impressive exam: well done! Excellent notes, real detail; from the extract and very good focus on the questions throughout. EBI - The challenge now is taking Q2 into the very top level (see the mark scheme on the blog). A wider variety of examples/ evidence from the CSPs could help with this. 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember  mise-en-scene? Give one example answer from the mark scheme too. CLAMPS- costume, lighting, actor placement/movement/expression, make-up, props, setting. An example answer would be: Will’s costume – makes him look like he is from our world. 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  Examples
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Radio: Final index

 MY final index for radio: 1) Radio: Launch of BBC Radio 1 CSP 2) Radio: KISS FM Breakfast show CSP
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KISS FM: breakfast show blog tasks

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? Their content solutions  deliver the latest trends across each  platform. The strategy encompasses on-air  and online, proving digital is as  important  radio, social as important as live events,  and they all work together to create the  ultimate 360 destination to hear, see,  share and discover and mainly entertain 15 to 34 year olds. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The KISS audience is a 15-34, 60/40 Female to Male split  and united by their love of music and the cool stuff they’re into right now. This might suggest a middle class audience
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Radio 1 Launch CSP: blog tasks

  Radio 1 Launch CSP: blog tasks Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? There were pirate radio stations offered to audiences before the launch of radio 1 in 1967. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.  BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.  BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3. 3) What was pirate radio and why was it popular? There was a growth in the popularity of 'pop' music as it became more enjoyable so t here was clearly a need for a radio outlet for this music with a less formal presentation style; but there was nothing on the BBC. This led to the growth of ‘pirate’ radio stations who could produce these shows
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Television: Final Index

 My final index for television: 1) Television: Introduction to TV drama 2) Doctor Who: Language and Representation 3) Doctor Who: Audience and Industries 4) His Dark Materials: Language and Representation 5) His Dark Materials: Audience and Industries 6) Industry contexts: the BBC and public service broadcasting
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