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OSP: Audience and Industries blog tasks

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  OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford - demographics: teenage boys and young adults of all social classes, for inspiration to success                               - psychographics: reformers that support his political campaigns and are also inspired by his                                                                success. Kim K - demographics: teenage girls and young adults as well as middle aged women also mainly of the middle to                    ...

OSP: Language and Representation blog tasks

  OSP: Language and Representation blog tasks Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  WEB: homepage logo/brand identity central image/s or video/s  multi- media features social media links/integration navigation menus SM: logo/brand identity profile pic/image background/banner image images + video online engagement/ audience interaction 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  - the new homepage emphasizes his football career and brand image - the central images and videos contain luxury brands that he works with such as Dolce and Gabbana which makes people more att...

Introduction to OSP: Influencers blog tasks

  Introduction to OSP: Influencers blog tasks Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives.  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year so it is very big. 5) What are the pro...

Pre production blog tasks

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  Video adverts pre-production: blog tasks Watch this great video on low-budget filmmaking from our friend D4Darius on YouTube - it's more aimed at narrative filmmaking but we can still learn from these tips for filming an advert:  You may want to  look over the original AQA brief here  to check the minimum requirements .  Work through the following four tasks: 1) Create TWO scripts for your two different adverts You need to write two complete scripts for your adverts and format it like a real TV script (see picture on the right). There is lots of help out there for top-quality script writing. A  good place to start is the BBC Writers' Room  which has top tips, a whole script library of real examples (like the Doctor Who script pictured). Although these are TV dramas and not adverts it is still very useful to learn how to write a good script. Make sure you include both stage directions and dialogue - and as you can see from the example, often the stage...

Preliminary Exercise Learner Response

 Preliminary Exercise Learner Response blog tasks: 1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW : Excellent planning on your blog – fully completed for the preliminary exercise. Although the video isn’t posted to your blog I was able to mark the video file in your folder on Media Shared (you can now upload it to YouTube and add it to your blog – it should work now). My immediate reaction is that this is more like one of the real coursework adverts rather than a preliminary exercise! There is clearly excellent planning behind this, the editing communicates meaning really clearly and you develop your character even though it’s only a short advert. The music works perfectly (both tracks) and the costume change is well thought out in terms of colour and mood. I also really like the voiceover at the end – it sounds professional and the slogan is fantastic. This could defi...

YR 11 paper 1 assessment: Learner response

  Year 11 Paper 1 assessment: Learner Response Create a blogpost called ' Paper 1 assessment learner response '. 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). mark= 29/42 grade= 7 WWW- another excellent assessment: well done! Impressive knowledge of the CSP's and terminology shown throughout. EBI- a couple of areas to develop for an 8+ grade. Firstly, exam technique and question focus (e.g. don't drift too much into representation in a language question like Q2. Secondly, social and cultural contexts and specific references to CSPs. LR- see blog 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. I could have referred to more language techniques such as: Colour Palette: • Darkness has connotations of dangers to be faced and makes it more dramatic • The use of the spotligh...

Coursework preliminary exercise planning

  Initial tasks: planning 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. Example statement of intent [147 words]:  I plan to make a 30 second advert about a student struggling in school due to tiredness and behaviour issues who is helped by their rehydrating health drink. The beginning of the advert will have a montage editing sequence of different issues that the student is having with a soundtrack that fits a negative overall mood. My character will be in school uniform that is deliberately messed up to help communicate the struggles the student is experiencing. The middle of the advert will involve the character discovering the product with close-up shots of the product (pack shot) and also the character drinking the product. The advert will then end with the character alert, in perfect uniform and answering a question in class and being succe...