Jaspreet gcse media blog

  OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford - demographics: teenage boys and young adults of all social classes, for inspiration to success                               - psychographics: reformers that support his political campaigns and are also inspired by his                                                                success. Kim K - demographics: teenage girls and young adults as well as middle aged women also mainly of the middle to                    ...

  OSP: Language and Representation blog tasks Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  WEB: homepage logo/brand identity central image/s or video/s  multi- media features social media links/integration navigation menus SM: logo/brand identity profile pic/image background/banner image images + video online engagement/ audience interaction 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  - the new homepage emphasizes his football career and brand image - the central images and videos contain luxury brands that he works with such as Dolce and Gabbana which makes people more att...

  Introduction to OSP: Influencers blog tasks Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives.  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year so it is very big. 5) What are the pro...

  Video adverts pre-production: blog tasks Watch this great video on low-budget filmmaking from our friend D4Darius on YouTube - it's more aimed at narrative filmmaking but we can still learn from these tips for filming an advert:  You may want to  look over the original AQA brief here  to check the minimum requirements .  Work through the following four tasks: 1) Create TWO scripts for your two different adverts You need to write two complete scripts for your adverts and format it like a real TV script (see picture on the right). There is lots of help out there for top-quality script writing. A  good place to start is the BBC Writers' Room  which has top tips, a whole script library of real examples (like the Doctor Who script pictured). Although these are TV dramas and not adverts it is still very useful to learn how to write a good script. Make sure you include both stage directions and dialogue - and as you can see from the example, often the stage...