Summer Project: coursework planning
Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1: Innocent example 2: Innocent example 3: Answer the following questions: 1) What is the unique selling point of the product? They are supposedly healthy drinks with many different flavours. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and happy music as well as a grassy setting signifying nature, which